Thinx Ahead
It doesn’t matter how precisely you track your period, you can never really predict when it’s gonna hit you. This makes pre-period days so emotionally challenging, that it affects how women go about their days.
Thinx will place fortune-tellers all over the city that will give women free readings with an unpredictable twist.
Promotional messages disguised as regular co-star push notifications to generate curiosity.
Thinx will also place Zoltar vending machines in places of difficult access to guarantee that women are never caught unprepared.
To finish the campaign Thinx will sponsor a rename a city to “Dryville” a place you know everything that’s gonna happen.
